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The BlindStore eCommerce website design

We helped the The BlindStore sell custom-made blinds online, setting a new bar for the industry.

Having identified a gap in the market for high quality, well priced NZ made blinds available to order online, The BlindStore – a new business at the time – approached Scratch to help with a custom eCommerce website design.

Due to the nature of blinds being a very custom-made product, we built their new eCommerce website from the ground up, which included a bespoke price calculator to enable their tiered pricing structure, advanced product configuration and an intuitive samples request process.

The end result is a professional and user-friendly eCommerce website that allows The BlindStore to sell custom-made blinds online – all with little or no customer contact.

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"The team at Scratch delivered a carefully thought out and well executed eCommerce experience for The BlindStore, opening up a new sales channel and contributing significantly to the bottom line."

Paul Founder

Here's how it came out

A very conversion focussed approach, designed to drive the user through to products & pricing as quickly as possible.

theblindstore.co.nz

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Blind pricing calculator

At the heart of this website is a custom built blind pricing calculator to allow for pricing based on the exact user-specified dimensions.

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Request free fabric samples

To support this integral part of the conversion funnel, a user friendly form that enables customers to request free colour samples before making a purchase.

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Email automation

A simple automated followup email to re-engage customers who have requested samples but haven’t yet placed an order within a certain period of time.

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Advanced product configuration

A powerful product configuration interface to allow for all the options & preferences a customer needs to specify when ordering their blinds.

Take a look around

Browse through some highlights below, or to get a true feel for the quality of execution visit theblindstore.co.nz to take a look.

https://theblindstore.co.nz/

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https://theblindstore.co.nz/

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https://theblindstore.co.nz/

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https://theblindstore.co.nz/

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Heavy focus on conversion

Driving referral business

Heavy focus on conversion

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Driving users through the conversion funnel with a clear call to action

Visit The Blindstore website and the first thing that you’ll instinctively want to do is get an instant quote. This is no accident – our brief was very clear – get the user engaged with the product range and pricing as quickly as possible to ensure they realise that they can complete the purchase online, and that they understand how competitive our pricing is.

We carefully planned the user experience with this in mind, making sure that products were front and centre, but also that it was easy for the user to find their way to supporting information such as the measuring & installation guides, as well as clear signposting for the free samples request process.

This strategy was well-supported with high-quality images and information + custom eCommerce features to make specifying and ordering blinds online as quick and easy as possible.

Driving referral business

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Incentivising customers to refer their friends & family

To help drive referral business we built a simple email automation programme integrated with the eCommerce checkout process. This sends a followup note to customers after their order is delivered offering a $50 Prezzy card as an incentive to tell their friends, family & colleagues about The BlindStore.

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