Scratch has been a strategic partner for Europlan since 2012, helping with website development, digital strategy, email marketing and graphic design. Today, we remain a trusted advisor to Europlan, and an extension of the team.
Our most recent engagement was the development of a new website to launch a transformational brand strategy. Through this new website we were looking to bring their vibrant new brand identity to life and showcase the extensive product range. But this being said, the website wasn’t a product-first approach; it was equally important to tell the back-story and communicate a compelling value proposition – helping users understand how Europlan is different than the competition.
There was a very strong emphasis on lead-generation. To this end, we deployed our best-practice conversion techniques across the site – carefully crafted calls to action placed strategically to ensure that when the user was ready to get in touch that we were enticing them to do so in a quick and intuitive manner.
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