JB HiFi were looking to try something different for their upcoming Christmas campaign. The brief was simple – a digital experience to replace the usual printed Christmas gift guide.
Working closely with the JB team, we started out by developing the user journeys; i.e. what browsing options should we present to help the user find the perfect gift, and what should each of these experiences look like? We settled on 4 primary journeys – the most important being based around who the user was shopping for (e.g. for him, for her, kids etc), as well as the ability to browse by interest, price and categories.
Another important part of the brief is that it wanted it feel more like a JB magazine rather than eCommerce shopping experience – a helpful/advice-based vibe rather than “buy it now” – but with the JB brand remaining front & centre. We loved this – it really opened the door for us to be creative with our layout styles, and create a unique, immersive, user experience..
Although this website was designed for Xmas 2018, it now remains a permanent fixture within the JB HiFi digital strategy, being called upon throughout the year for other campaigns
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